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Crafting the Narrative: Media in the Suffrage Movement

March 23 @ 3:00 pm

The suffrage movement was a masterclass in strategic communication, demonstrating how powerful storytelling and visual messaging could transform public opinion and drive social change. Activists skillfully crafted narratives that humanized their struggle, using innovative communication techniques to challenge deeply entrenched societal beliefs about women’s rights and political participation.

This panel will examine the use of public relations strategies and tactics, as well as visual storytelling as a critical tool in the suffragists’ arsenal. From the strategic use of media relations strategies to provocative imagery, women of the movement challenged prevailing stereotypes with every media tool imaginable to change prevailing public opinion.

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PANELISTS

Arien Rozelle, APR, is an assistant teaching professor in the public relations department at Syracuse University’s S.I. Newhouse School of Public Communications. Her research, writing, and professional presentations bridge theory with practice, exploring the intersections of public relations and social movements, diversity, equity, and inclusion, activist pedagogy, professional ethics, and social media. Rozelle’s scholarship has been featured in the Journal of Public Relations Education and the Seneca Falls Dialogues Journal. Her chapter “Building Momentum: Creating Change” was published in the book Strategic Social Media as Activism (Routledge, 2023). She is currently working on a Newhouse grant-funded project called “Communicate, Agitate, Motivate” which explores the role of public relations in the fight for women’s rights. In 2024, the Public Relations Society of America Rochester Chapter named her Educator of the Year.

Regina Luttrell, Ph.D., is the Senior Associate Dean at the S.I. Newhouse School of Public Communications. An author, scholar, and administrative leader, she is known for her expertise in social media, public relations, AI, mis/disinformation, feminism, diversity, and digital innovation. As an award-winning author, Luttrell has written influential books such asWonder Woman: Warrior, Disrupter, Feminist Icon andSocial Media: How to Engage, Share, and Connect, establishing her as a leading voice in modern communication. Her insights have been featured in top media outlets, reaching a broad audience with her forward-thinking ideas. A dynamic speaker, Luttrell engages audiences on topics ranging from social media trends to workplace empowerment. Her bookStrategic Social Media as Activism highlights how digital platforms drive social justice and amplify marginalized voices. With a strong background in corporate PR and marketing, she connects technology and communication, helping others leverage digital tools for meaningful change.

Carrie Welch is an adjunct professor and technical writer in the Newhouse School of Public Communications at Syracuse University as well as a public relations consultant. Her research interests include intersectional feminism and media representations, and how artificial intelligence influences communication. Carrie has spent over 20 years in the communications industry, previously co-owning a public relations agency, Little Green Pickle, and co-founding a food and drink festival, Feast Portland, both for 10 years. Her experience in starting these two companies drew on her 10-year career at Food Network where she served as Vice President of Public Relations. While there Carrie headed up all consumer press, talent relations, digital PR, and charitable initiatives.

Details

Date:
March 23
Time:
3:00 pm - 4:30 pm

Organizer

National Susan B. Anthony Museum & House
Phone
585.279.7490
Email
pr@susanb.org
View Organizer Website

Venue

The Little Theatre
240 East Ave
Rochester, NY 14604 United States
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